innovation, technology and sustainable energy to create
the vehicles of tomorrow.
innovation, technology and sustainable energy to create
the vehicles of tomorrow.
🇲🇦 The Kingdom of Morocco is taking a decisive step
to design and produce its own electric car.
Electro Mobility Holding brings together, under a single banner, the entire value chain — from the vehicle to the battery, all the way to the charging infrastructure.
🚀 A National Ambition
Electro Mobility Holding was born of a conviction: rather than importing a technology or assembling models from elsewhere, the group chooses to build, on Moroccan soil, a complete electric-mobility value chain. From fundamental research all the way to the vehicle on the road, every link is designed, developed and manufactured locally.

⚡ An Integrated Model, Rare in the Industry
Vertical integration for total control
A single holding brings together what most carmakers scatter across suppliers and subcontractors. This guarantees technological control, product consistency and the country’s industrial independence in a strategic sector.
🚗 LCM · Lion Cars
Designs & assembles electric vehicles
🔋 Gigafactory
Produces lithium batteries
⚡ Fast Charging
Manufactured in-house
🏭 A Site to Match the Project
130-hectare industrial site in Casablanca, Bouskoura free zone — hosting research labs, battery production, vehicle assembly and charging stations manufacturing.
🔬 Research laboratories — Innovation hub
🔋 Gigafactory — Battery production lines
🚗 LCM — Vehicle assembly workshops
⚡ Charging stations — Manufacturing lines
📈 Designed to grow with production ramp-up
🔗 Three Businesses, One Value Chain
🚗 LCM · Lion Cars Morocco
Electric vehicles — the heart of the offering. The group’s vehicle-building company, which fully designs and assembles electric cars in the Kingdom of Morocco.
🔋 Gigafactory
Lithium batteries — the most strategic component of the electric vehicle, the one that determines range and performance — produced here rather than imported.
⚡ Fast Charging Stations
Because an electric car is only as good as the infrastructure that supports it, the group manufactures in-house the fast chargers that will cover the territory.
💰 A Long-Term Commitment
Built for the long term, with a progressive rollout — from groundbreaking to full production capacity.
Start-up
€700M
Total
€3B
🌍 Our Ambition
— A global player in electric mobility —
To make the Kingdom of Morocco a global player in electric mobility — and to prove that a cutting-edge, clean and sovereign automotive industry can emerge and thrive on the African continent.
#MadeInMorocco · #ElectricMobility · #SovereignIndustry